How To Market Your Brand on TikTok
The popularity of TikTok has grown significantly since TikTok launched. Internationally, it was the most-downloaded photo and video app in the Apple store during October 2018. You’ll probably be shocked by the statistics. It has been downloaded nearly 100 million times and accumulated more than 800 million active consumers in the US alone. Due to the large number of teenagers who use this platform, it can drive products, marketing campaigns, and music tunes such as Taylor Swift’s. Here’s How To Market Your Brand on TikTok.
In addition, because it is a completely different marketing approach, it has puzzled many manufacturers, unaware of how to maximize its potential to drive earnings and new exposure. Although some have referred to TikTok as merely a fad program that would crash and disappear as quickly as it rose to fame, others, such as Nike, ABC, and Google, have adopted the platform and executed advertisements. There have even been sponsored articles written by Khloé Kardashian. Entrepreneurs should think outside the box when strategizing, just like they do on TikTok. Its predecessor, Musical.ly, had about 70 percent, female users, although some states are still uncertain about TikTok.
The following are 5 tips on how to promote your brand on TikTok.
1) Create native videos
Another way to utilize advertisements in TikTok is by using in-feed native movie advertisements that TikTok was recently captured testing subtly at the program. For example, in the USA edition of this program, a movie labeled”Sponsored” by bicycle manufacturer Specialized appeared from the main feed, alongside a negative”Learn More” button that directs viewers to tap for more information.
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2) Marketing through influencers
In the two years since launching TikTok, the platform has attracted many influential users and has seen its impact on the marketing industry skyrocket. The Influencer program has already been experimented with by several large brands.
3) Monitor trends closely
TikTok’s Weekly is changing continuously, so it would be wise to observe the trends. The trends may change every day. It is critical to remain up-to-date to keep up with consumer demands. When you use influencers, you can expect them to understand what trends to follow and which to ignore — it’s how they became so successful. A TikTok celebrity usually knows just what the hottest trends are, which can help your product gain more exposure and push potential customers to your store. Generally, if a trend only lasts a day, then you are not to worry about missing it.
4) 3D and AR lenses are on the way
Furthermore to the things already mentioned, a leaked pitch deck recently released by Digiday indicates that TikTok is working with a 2D lens filter in the style of Snapchat. Advertising on TikTok may be made easier with this.
5) Content submitted by the users
The cornerstones of any TikTok advertising strategy should be user engagement and user-generated content. Because the program’s success relies on the material created by its users, it makes perfect sense to turn it into an advertisement. Those clients who requested DIY options were asked to earn a short video of themselves preparing a meal and then share it using Douyin (the Chinese equivalent of TikTok).
